the story of stage. changing the script for business development and marketing.

co-founder & principal

new york

Obsessed with ideation, creation, execution, and speed (just call me super speedy Senese). I have 16+ years of marketing and business development experience instituting client teams and launching industry programs at three different Am Law 100 firms. A straight shooter with a deadpan sense of humor, I quickly solve problems and move to solutions. With a knack for orientating conversations back to what is practical and actionable, flexing between the two is my superpower, particularly in complex organizations such as law firms. As a certified Smart Collaborator and accredited partner to administer the Gardner & Co. Smart Collaboration Accelerator™, I bring teams and individuals who are looking to work and communicate more effectively or cross-sell together. My strengths are centered in executing and coaching on client + industry-specific strategies to generate growth, revenue, and relationships, as well as creating multi-pronged content campaigns, idea generation, and strategies for increasing brand and market visibility.

podcasts + other features: The Women Who Wow Series, in Lawrina’s “Social Media Tips for Lawyers”, and as a guest on This Legal Life: NOT Another Legal Podcast (S1, episode 14) and For Your Listening Pleasure: The Podcast (episode 68) and The Free Lawyer: Achieving Clarity and Personal Freedom: The Key to Successful Business Development for Lawyers (episode 120), Passle CMO Series: Taking a Client-First Approach to Legal Business Development (episode 105), Woman to Woman Podcast Series, shespeaks Powerhouse Women Show, The Legal500 Podcast (season 2, episode 23), and The Lawyer's Edge.

speaking: Power of Collaboration: Driving Client Retention and Success in Law Firms with Nexl, co-presented at the LMA SouthWest 2023 Virtual BD Boot Camp Series on Help! The Laterals are Coming and at the New York Local Group LMA Northeast Region, Marketing with Empathy Workshop.

writing: Authored, “Building Strong Relationships At All Stages Of A Legal Career” (Law360), “Win the Tug of War for Law Talent with These Strategies” (Bloomberg Law), Perfecting Outreach Cadence Between Lawyers and Clients” (Law360), contributed to Nexl’s 2023 Law Firm Growth Strategy Report, co-authored “A Law Firm's Guide To Producing A Podcast” (Law360), “5 Attorney Business Development Tips For The New Year” (Law360) and “Gifting as a Superpower” (Accent).